Google Analytics has prepared a report based on data gathered from websites which are in "anonymous data sharing" pool.
This report says that Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.
Comparison is done with data from November 1, 2009 - February 1, 2010
11/1/09 - 2/1/10 | 11/1/10 - 2/1/11 | Difference | |
---|---|---|---|
Pages/Visit | 4.9 | 4.5 | -0.4 |
Bounce Rate | 48.2% | 47.0% | -1.2% |
Avg Time on Site | 5:49 | 5:23 | -0:26 |
Refer the below chart to know the Bounce Rate distribution by Country.
Comparing to previous year, Referral traffic got reduced by 1.6% while search engine traffic is increased by 1.0%
And traffic from Windows operating system got reduced by 5.1%
% Visits from OS | 11/1/09 - 2/1/10 | 11/1/10 - 2/1/11 | Difference |
---|---|---|---|
Windows | 89.9% | 84.8% | -5.1% |
Macintosh | 4.5% | 5.2% | +0.7% |
Linux | 0.6% | 0.7% | +0.1% |
Other | 5% | 9.3% | +4.3% |
For more details, you can read the first volume of the Google Analytics Benchmarking Newsletter.
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