Saturday, July 2, 2011

According to Google "anonymous data sharing" websites Data, traffic from Windows OS got reduced by 5.1%




Google Analytics has prepared a report based on data gathered from websites which are in "anonymous data sharing" pool.

This report says that Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

Comparison is done with data from November 1, 2009 - February 1, 2010

11/1/09 - 2/1/1011/1/10 - 2/1/11Difference
Pages/Visit4.94.5-0.4
Bounce Rate48.2%47.0%-1.2%
Avg Time on Site5:495:23-0:26


Refer the below chart to know the Bounce Rate distribution by Country.

Comparing to previous year, Referral traffic got reduced by 1.6% while search engine traffic is increased by 1.0%

And traffic from Windows operating system got reduced by 5.1%

% Visits from OS11/1/09 - 2/1/1011/1/10 - 2/1/11Difference
Windows89.9%84.8%-5.1%
Macintosh4.5%5.2%+0.7%
Linux0.6%0.7%+0.1%
Other5%9.3%+4.3%

For more details, you can read the first volume of the Google Analytics Benchmarking Newsletter.

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