In January 2011, I had listed below things as To Do List.
We have done few things in this List, and few of them are in Pending state. And, most of the items in this list are not yet started.
And, I am planning to postpone the pending Tasks in this list for few more months or years. Because, most of the items in the list require skilled and experienced employees, and many tasks will take many months or years. But, we face high employees attrition rate. As a Start-up, retaining skilled employees for long time is difficult. In fact, I don't want to retain them forcefully(e.g Bonds). Because many corporates offer good salary which is much more higher than ours. So, I believe allowing our skilled employees to leave our company to join corporates will be the appropriate action I can do by considering welfare of them. And, it will help us to get new employees as they beleive joining our company will surely help them to reach corporate companies with good salaries in few months.
But it heavily affect our company from many perspectives. We used to spend lot of time and energy in training our new employees for many months so that they can start doing web development (php/mysql/wordpress/jquery) projects that are listed in my list. And, I had seen that most of the employees started searching other jobs immediately after getting trained. The new employees will again take significant time to learn the things, and they will also leave after few months. So, I found difficulty in completing my plans.
Since, the employees are leaving for higher salary, I had decided to hold these plans till the time where we too can offer the higher salary competitively.
So, I had tried various other models. e.g developing small websites and selling them thro' Flippa, and doing SEO, publishing News, Resume submission service, etc.
Among these different models, I found "Doing SEO" is most suitable for our company.
Because the new employees can learn SEO quickly and they can start their work in few days. And, even if the trained employee is leaving the company, it won't do any harm as the knowledge transfer process for SEO task is simple comparing to the web development.
Ultimately I found that high employee attrition rate won't affect us if we choose to do SEO instead of taking development works.
So, I have decided to focus more on SEO. Anyway I will be continuing few web development activities for our own needs and for our long term customers.
And, note that this is just an intermediate plan till we reach the time when we will be able to offer good salary to our employees so that they will be happy to work long term in our company.
Now, let me explain my plans about doing SEO.
I have many websites and blogs. First I want to focus on TheQuotes.Net
Let me explain the reason why I chose "TheQuotes.Net". I believe the domain name TheQuotes.Net is valuable, SEO friendly and easy to remember. And, lot of people like to read motivational Quotes irrespective of their country or age. We can understand it by seeing the search volume for Quotes related keywords in the Keyword analysis tools. And, we need not add the content frequently, and the content added today will be useful after many years also.
I have already done some initial on-page optimization for this motivational Quotes website. And, our Team has started promoting this website thro' social media also. We have created Facebook Fan page www.facebook.com/TheQuotesNet for this website.
And, I am putting lot of efforts to make sure that our Motivational Quotes site contains only the inspiring Quotes.
We are working on to create lot of Motivational Quotes Videos for promoting TheQuotes.Net thro' YouTube also.
And, I have taken initiate to send Free SMS Quotes for promoting TheQuotes.Net.
As page loading speed is more important for getting Good position in Search Engines, I have started taking steps for improving the page loading speed of TheQuotes.Net
Our AutoTweet feature is attracting many users so that TheQuoes.Net will go viral. Already more than 700 people are using this feature.
And, we are going to do lot of things to get quality backlinks. We are already doing Link Exchange. If you are interested we can add your link in this Quotes Sites.
I understand the tough competition for motivational Quotes related keywords and the Low CPC for the Quotes related keywords. But I am still seeing the opportunity as the Search Volume is very high. You can come to know about this fact if you do little research on semrush.com for the Quotes related sites.
So, I am holding most of our development works for few months till we promote our Quotes website site to reach top position in Search Engines for many motivational Quotes related keywords.
I will update the progress in few weeks. I would like to make our TheQuotes.Net as Most viewed Motivational Quotes Site in few months. I believe win-win approach is the only way to achieve it quickly. So, I welcome any suggestions/plans from anyone to promote TheQuotes.Net as Win-Win approach.
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