Thursday, January 17, 2013
The primary goal of any website is to attract visitors. Although the content the site provides is the motivating contributor to this fact, other developments within its pages are what keep those visitors coming back. Everything from colors to images can make or break a website. While this may seem overwhelming at first, it's actually not too difficult to keep it simple, tasteful, and attractive.
1. Legible - Your website should always practice the best legibility possible. It is the content that will drive visitors to your site whether it is through a search term or a direct link. Don't hide your content by adding too many images, banners, or advertisements of various kinds. You don't want to confuse the reader by making the content too hard to read.
2. Fact-based - Always base your content on what is true and not surrounded by conspiracy theories. Unless the purpose of your site is to perpetuate these theories, most visitors want to be informed with actual knowledge. Being able to cite your content's basis can go a long way to developing a reputation for dependable information.
3. Colors and Design- There are many ways you can spruce up the website to make it more attractive to visitors. The correct color variations for the site can make a pleasing impression on the visitor. However, too many contrasting colors or loud flashing objects could make for a terrible experience for the visitor and they may never return. Keep your color schemes and gradients logical. If you are unsure about how to coordinate colors, take a look at other websites and see what kinds of color schemes they are using.
4. Images - You don't want to use more than one or two images per page of content. Unless you are developing a how-to page or otherwise need visual aids, it could distract from the content. You want your images to be relevant to your content as well. Writing a page about baby clothes and showing an image of a golden retriever doesn't make much sense, unless you're putting the clothes on the golden retriever.
5. Add-ons - Installing a few add-ons to your website can seem like a way to make it more fun, but it could be detrimental to the development of your website. Sites that look "too busy" don't perform well with the average web-surfer. Don't be afraid try out a few of these additions, just try to keep your site from looking like the want ads in the newspaper.
6. Mobility - As many mobile devices are taking to the Internet, developing a website that can provide a pleasurable experience to the owners of these devices can help keep them coming back for more. While it may be next to impossible to please 100% of the people 100% of the time, you can still gain the support of the majority of your visitors. Keep an eye on the analytical data of your website in order to develop a look and feel tailored to that majority.
An attractive website doesn't mean it has to be loaded with images, banners, or other diversions. As long as the visitor can find the content he or she needs, it's a step in the right direction. Some additions may be fun and unique, but too many of them can take away from the website's primary goal.
Jack Meyers is a regular contributor for www.nannybackgroundcheck.com. As a detective he wants to spread the knowledge of terrible things that can happen when people don’t fully verify the credentials of a caregiver or any employee. He also writes for various law enforcement blogs and sites.
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