Tuesday, February 14, 2023

What will be the future of YouTube?

I posted the below question in a Reddit post

Recently, I started seeing a lot of complaints (especially low RPM, lowering the estimated money suddenly) about YouTube on social media sites. Even I too faced many issues with YouTube recently. I haven't faced such things in the past while I am running my channel since 2009. The strange thing is YouTube or Google is not taking any steps to clarify things. The support team is giving some random irrelevant answers. I agree that RPM reduction in January is common, but not this much reduction. It never happened since 2009 based on my knowledge. And, I agree that YouTube can reduce the estimated earnings before finalizing it. But this much reduction never happened. I understand that all these things are happening for some partners only. That's why others are not able to understand the seriousness of this issue.

All these things are pointing to a few possible things. One is, major advertisers are silently leaving YouTube. The second one is, someone from YouTube is doing suspicious activities intentionally to spoil the name of YouTube as it is happening for a few people only. The third one is, there may be some error with YouTube Software/algorithms. We can rule out the third one as Google is not taking any steps to fix it or at least give details about it. So, we can conclude that the real problem is advertisers are leaving YouTube and Google is doing damage control to hide this fact by allowing suspicious behaviors. The next question will be, why advertisers are leaving? or are they leaving only from YouTube or entirely from Google Ads? Based on my knowledge, other Google ads (blogs, apps) are going smoothly without any major changes. So, it seems advertisers are leaving YouTube only. I am curious to know the reason. Is there any YouTube alternative coming up? If this trend continues, whether YouTube will be there in the coming years?

Those who are still saying that RPM reduction is the usual thing and YouTube has the right to reduce the estimated earnings, take some steps to understand the seriousness of this issue. Go through various discussions happening about this issue on social media. Just try to understand what they are trying to say without any prejudice.

Let me share my experience. YouTube RPM is becoming very low in the past few months while there is no major change in RPM for blogs and apps. And, for two months, YouTube reduced a significant amount while finalizing the estimated earnings. I couldn't see any reason for doing it. Most of the traffic is from Google spreading over various videos. There is no possibility of invalid traffic. The YouTube support is trying to give irrelevant answers without taking steps to understand them. So, I assume that they already know the fact that the money got reduced without any valid reason. I think this is a big red flag for any kind of business. So, I believe that youtube will be failing soon if they are not taking any action to correct these kinds of trust issues in the coming days. What are your thoughts about it and what will be your plans if YouTube is going to fail?

And, I updated the reddit post with the below updates.


By going through all the replies and the high number of downvotes for this post, I realized that there is some mistake on my part in understanding this issue. By doing a more detailed analysis, I realized that my channel along with a few other channels got delisted from the preferred/premium list and therefore is not attracting high-paying ads. As suggested by someone it may be due to low-quality content. So, I will be working on improving the quality of content, especially audio quality to increase watch time, instead of uploading more videos. I will update here if I see any changes or if there is any change in my understanding in the coming days.

1 comment:

Anonymous said...

keep doing what you do. reddit is not the best place for seeking advice

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