Wednesday, July 29, 2009

Still Google is the Leader | Microsoft (8.4%) + Yahoo (19.6%) < Google (65%)

After very long waiting period, finally official declaration for deal between Microsoft and Yahoo came out.

Summary of 10 years deal between Yahoo and Google is as below. It will actually happen only after they receive regulatory approval.

  • Yahoo Search Marketing, Panama, will be powered by Microsoft adCenter.

  • Microsoft will get "data on who's doing what online" from yahoo. It will be huge benefit for Microsoft.

  • Yahoo Search will now be Powered by Microsoft Bing.

  • Each company will maintain its own separate display advertising business and sales force.

Microsoft CEO Steve Ballmer said the agreement will provide Microsoft’s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

Still Google will be the leader in Search Market. Google currently receives 65 percent of the U.S. search engine activity, while Yahoo! controls 19.6 percent and Microsoft 8.4 percent.

You can read below articles/discussions to know what others are saying about this Deal.

It seems people are worrying about yahoo mail, thinking that it will become another hotmail.

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