Wednesday, January 20, 2010

Entire world can watch IPL on YouTube

YouTube has signed a deal with the IPL (Indian Premier League) to broadcast all Twenty20 cricket matches around the world for free.

As per the agreement, Google will have exclusive online rights for IPL content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising

Viewers will be able to watch all 60 matches live from anywhere in the world. (except US?) And, they will also be able to change camera positions, freeze and fast forward the slow bits.

Special content, including match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony, pitch reports would also be available.

This is the first time that Google will be streaming a major global sporting tournament live. I has raised questions about TV broadcast rights in UK.

This will allow IPL fans anywhere in the world to view the action on-demand as per their convenience, thus making the new dedicated IPL channel on YouTube the biggest virtual stadium in the world.

Google has done its first YouTube live streaming on November 22nd, 2008.

If you want to know what is Streaming and how it differs from usual download, you can read this articles.

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1 comment:

Dean Collins said...

This is fantastic news not only for IPL and it's worldwide fan base but also for YouTube as a proof of concept for wider coverage of live events.

I've fired up the beta invite registration for and we'll be running live chat sessions along side all of the IPL games.

If you aren't already familiar with we run highly scalable live chat sessions in conjunction with live events and are deeply integrated into Twitter and Facebook social networks (check out as an example).

Look forward to seeing all the IPL fans on with the first match.

Dean Collins

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