Friday, July 27, 2012

Google's Panda and Penguin Updates discourages Black-Hat SEOs

The Search Engine Google is continuously updating their search algorithms so that users can see high quality and relevant search results at top positions in the Search Results page(SERP). Google strongly believes that giving high quality results is the only way for leading the Search Industry.

But many Black-Hat SEO people were following black-hat tactics for bringing their low quality webpages at top positions of Google Search Result page.

Recent Google updates were found success in forcing these kind of Black Hat SEO people to stop their Black-hat SEO tactics.

The recent algorithm changes named as Panda update and Penguin update are playing significant role in suppressing Black Hat SEO.

Google Penguin update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

Google Panda update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Panda is a site wide penalty. i-e If few pages of your site were flagged for having thin content, your entire site could be penalized.

So, Panda and Penguin updates force the webmasters to create websites with high quality content for the users and force them to follow Webmaster's guidelines given by Google.

Now, let us see how to improve Search position while we know that getting backlinks forcefully will bring the risk of Penguin update.

I have heard that the search engines started giving importance for Social Media Sharing. i-e Similar to number of Back links, Google is giving importance to Facebook Shares, Facebook likes, reddit upvotes, Diggs, number of retweets, etc.

So, it is better to improve the Social Media presence of webpages instead of spending more time on traditional SEO steps.

Let me discuss more about effectively utilizing Social Media in coming blog posts.

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