Thursday, December 6, 2018

Planning For Your First Ever Text or SMS Marketing Campaign? Don’t Forget To Follow These Points


This Article is a Guest Post.

Whenever you are reading a text marketing campaign, you might have heard about it for the first time and have no clue. It is a great thing which you need to work on. In fact, sending some of the targeted offers and promotions can always be quite an effective way of reaching out to customers and prospects with interest right up your alley. Some studies have further shown that text open rates are around 100% and 90% of the messages are noted to be read within the initial 3 minutes. No other medium over here can offer that form of traction so smoothly. So, taking it to your advantage can work out pretty well for you.



The new one in the block:


Even for some of the seasoned marketers, text marketing can often feel like something of a foreign territory. It is always easy to come across hundreds of articles on the email best practices, inbound marketing, and content marketing too. Text marketing, on the other hand, can prove to be a new kid on the block and is also on the verge or evolving. Despite that, there are some simple steps, which anyone can take to start working out in this session.

   Have to focus towards the goal:

It is all about deciding on a goal before the matter came right into place. For example, you want to create a platform to donate via text message. So, here, donation is the goal you are working out for and will construct the text message accordingly. Always remember that text marketing can always help you to drive people to shop, visit you online and even engaging with current brand. The first step over here for the campaign is mainly to decide on the current desired outcome.


   Have to define the audience:

Are you looking for some ways in which you can connect to repeat customers, folks or prospects who might have churned already? Are there any proven psychographic or demographic traits, which can easily define the lot? You need to take some time off and start thinking about your audience. You need to know who they are and what they are actually looking for. After that, you might have to segment the tries accordingly.

   You need to get permission:

The rules that might have governed text marketing are quite clear. You need to have permission from audience and then set realistic expectations before you can actually text them back. There are multiple ways in building up your opted-in list. For that, you have to be sure that the list is solid and the potential people are always eager to hear from your side right now. Unless you have done that, you cannot just send them your text messages. It will look spammy and that will irritate them a lot.

   Have to use one of those messaging tools:

There are few companies in the market, which can offer you some of those low costing tools. It will help the firms to send text campaigns without just investing in any of the new technology in hand. These companies are here to actually simplify the current procedure of just uploading the opted-in forms of contact lists. They are here to work on the ways to deploy messages and then tracking the results on time.

   You need to create those powerful messaging:

Whenever you are planning to write text message or just want to create a multimedia image to send out, always remember to speak first to the audience. The message over here needs to be clear and also quite catchy. But, at the same time, it needs to deliver that tangible value to it. Customers are always happy to receive some of the promotions or coupons for products which they want but always hate getting those irrelevant notices. So, on the other hand, you might want to create some powerful and meaning based messaging techniques now.

   Need to follow up but not too much:

Even when text messages can get incredible high open rated sometimes, it can always help to send a follow up form of message to keep campaign on top of their minds. Whenever subscribers are actually joining the text marketing list, you might have to tell them how often they might get any form of contact from you. You also have to plan for some of the follow-ups without just maxing out promised message count right now.

  Make way to track down some results:

In case, you are associated with the online business, then tracking campaigns with the dedicated landing pages is important. You might also have to track down cookies. In case, you are on the other side of the coin with a brick and mortar business, then make sure to ask customers why they are visiting your store. Their given data will help you on ways to manage the campaigns and to know how well the results are. It can furthermore, help you to calculate a proper ROI.

   You need to experiment for improving more:

There are so many ways to move needle with text marketing campaign. If you want, you can consider changing offer and make messaging even more exciting than before. On the other hand, you can just try to experiment with sending at various days or times. It is always important to consider your audience first. No one is here to be getting interrupted right at the middle of the night.

Going for the new normal:


Texting is not just realm of bored teenagers. It is now becoming quite normal for businesses or every size. If you want to know more about the value of texting marketing, you have to start working on it on your own. Once you have started looking for the benefits, you might want to use text messaging is every possible business venture from now on. There are so many times when customers might be dying to get hold of a text from your side, so why not take advantage of it!

Read more Guest posts  here.

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