Monday, April 28, 2014

Finally Google Adsense implemented Wire Transfer (EFT) in India

I am using Google Adsense for monetizing our website traffic and youtube views for long time. Comparing to other ad networks Google Adsense is paying good and they are sending payments properly without any issue.

They used to send payment checks using Blue Dart courier.

Since I am living in a village which was not covered by BlueDart courier service area, I used to get Google adsense payment check with almost 1 month delay time. Google AdSense check has to travel from Google, Blue Dart and then speed post (EMS) to reach me.

Sometimes it will be delayed more than 1 month. Many people used to complain about it in Google discussion Forums. Everyone was expecting Wire transfer/EFT as Google was already doing this in many other countries.

Now, Google has addressed this problem. They have implemented wire Transfer / EFT (Electronic Fund transfer) so that payment will be directly sent our bank account without the courier delay. And, we need not go to bank for depositing the check. Today I have received this email from Google Adsense Team.


We'd like to let you know about important upcoming changes affecting
your payment options.

As you may have heard, we're currently rolling out improvements to the
Payments page in AdSense. The upgrades are designed to provide you with
a better, faster payments experience, and your account will be upgraded

After this upgrade, we will issue payments by international wire
transfer. Wire transfer is a fast, secure, and reliable alternative to
receiving payments by check, and you will typically receive your
payment much faster with this payment method. Google pays most fees
involved with sending wire transfer payments and does not charge a fee
for this service. We recommend that you ask your bank about any fees or
commissions they may charge for receiving wire transfers. Visit our
Help Center for full details about receiving payments by wire transfer

With this change, we will no longer offer payments by check. Please
continue with receiving and depositing any outstanding checks as we
make this transition. The normal 60-day waiting period from the check
issue date will apply to check cancellations, and additional time may
be necessary to incorporate the canceled amount into the next scheduled

These changes will only affect payments in future months. If you are
scheduled to receive a payment this month, it will be issued using your
current form of payment selection.

We'll send you a future update after the upgrade is complete. We
appreciate your patience during this transition period.


The Google AdSense Team

Right now, I am NOT seeing this wire transfer option in my Google Adsense Payment settings page.
I hope they will be adding it soon.

And, the URL provided in the Google Adsense email is not loading for me. I am not sure whether it is broken link or Google Adsense Team is working on to update this page.

Few blogs reported that Google will be making small test payment to verify the Bank Account. Anyway, let us wait to get the further details to know the exact procedure/steps for adding Bank account with Google Adsense.
I will update this blog post after getting more details.

Updates on May 01, 2014:

Today I received another email from Google Adsense Team, to inform about the new payment page. The email includes below details.

Redesigned Payment summary and Payment settings pages

- Payment method is now called Form of payment.
- Unpaid finalized earnings is now called Current balance.
- Redesigned transaction history table shows you the latest activities
at the top.
- New toolbar support allows you to filter, print, export, or download
transaction information.

More flexibility with your payment settings

- New extended timeline allows you to change your payment information
until the 20th of any month.
- You can choose any payment threshold greater than the default payment
threshold based on your reporting currency.
- You can also hold your payments until a specified date.

Improved navigation of the payments interface

- Centralized locations to manage your Payment settings and Payee
- Contextual help is displayed based on the pages you navigate to.

Going forward, all new earnings and future payments will appear on the
new "Payments" page. You can find details for prior earnings and
payments we've previously sent by following the link to "previous
payments" at the bottom of the new "Payments" page.

After receiving this email, I have checked my Adsense account and found that new payment method is enabled for me.

I added my bank account details by following below steps.

-Click the gear icon and select Settings.
-In the left sidebar menu, click Payment settings.
-In the "Available forms of payment" section, click Add new form of payment.
-Choose the radio button for “Funds transfer to bank account” and click Continue.
-Enter your bank account information (account holder name, Bank name,swift-bic, IFSC, account number) and click Confirm and continue.

IFSC code for my Bank account is icic0006027. But this Google Adsense payment form didn't accept this value. I tried with ICIC0006027 , i-e converting the lower case letters into Upper case. Surprisingly, the form accepted this value.

And, I used "ICICINBBNRI" as SWIFT code my ICICI bank account.

Updates on May 23, 2014:

I have received below email from Google Adsense billing team.
Please note that we've recently issued a payment to you for your Google AdSense earnings on May 22, 2014. Your payment has been sent and should be arriving shortly. For more information, please log into your account and visit your Payment summary page. You may also be able to find a reference number there to track or pick up your payment.

Your bank may require you to take action to receive your payment. If you have not received your payment within the next week, contact your bank for more details.

And, when I checked the "Payment receipt" in Google Adsense account, I came to know that the payment is getting made from Google Asia Pacific Pte. Ltd., Singapore.

And, I will update this post once after receiving the money in my bank account.

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Unknown said...


I am on the same boat as you are. I checked with ICICI Folks and they tell me that ICICIBBNRI is for remittance in INR and not for USD. Whereas google remits as USD. I learn that USD remittance has to go via intermediarry bank. Is that so? Were you able get some transfer to your account without issues?

Rajamanickam Antonimuthu said...

I believe ICICI bank will take care of currency conversion.
I used to get payment for my amazon kindle book sales thro' EFT. I get INR payment to my ICICI bank directly.
Previously Amazon used to send USD checks.

Raju said...

hello manikandan,
i too have ICICI bank account that i want to link to adsense wire transfer. when i called icici bank they gave me 2 SWIFT code and told that it depends on currency. first one is ICICIBBNRI for Indian rupee and second for CHASUS33XXX for US dollars. But i am confuse which one to use because i want to get money in INR but my adsense is in $US dollars

Unknown said...

Hello ,

i too have ICICI bank they gave me 2 SWIFT code:
CHASUS33XXX for $Us dollars
ICICINBBNRI for Indian rupee.
which code i should use ???

Anonymous said...

Does bank ask any declaration to sign every time we get fund with EFT.

Joyful Thiek said...

Same here. I've used the ICICINBBNRI SWIFT code. I was provided with an intermediary bank details of JP Morgan Chase, New York for USD by my customer support. I've not filled this part out however as I was told by someone on a forum that it wasn't necessary. Let's see if the transfer goes through. I have over $600 payable.

Rajamanickam Antonimuthu said...

@manikandan It is "ICICINBBNRI". You have mentioned as "ICICIBBNRI" . i-e"N" is missing. Make sure that you used it correctly when adding your bank account details for Google Adsense.

Unknown said...

Does anybody got the money by using ICICINBBNRI for ICICI Bank as SWIFT code ??

Md Azhar said...

Dear Friends, I know your bank swift code issues, i have already experienced the same issue, my bank's branch has no swift code,i did a lot of research and called different banks about this issue and at last found the solution. And i have posted on my blog there you can find Swift code from IFSC code and Finding Swift code for branched that don't have swift code, go here

Unknown said...

this is a Right swift code icici bank ICICINBBCTS All sevenig and currant account hoder icici bank usd $ us in google adsens account

Mark said...

How can I track my payment?

Joyful Thiek said...

I just received my earnings on my ICICI account. I was using the ICICINBBNRI Swift code. But the conversion rate is at $1 = 57.68 INR. Hope this clears all your doubts.

Rajamanickam Antonimuthu said...

I too got the money in my ICICI bank account today. Conversion rate is 57.68, and the bank reduced around Rs.30 as fees.​​

LIC India said...

Please advice which bank is offering least conversion charges. I mean , from which bank you get more INR and less charges.

Unknown said...

i also got payment on may 22, still i havent got my money deposited in my account . its already 20 days over, i raised a complaint to google through wire transfer troubleshooter have any one recived payment, my bank indusind bank ltd

Rakz said...

Did anyone who gave CHASUS33XXX as swift code recieve payment

Prav said...

Hi ,

I am new to this payment system.

I have few questions below:

appreciated if you can reply me : we receive payment on 22nd of every month ?
2.for receiving payment do we need to contact bank even though we provide correct details with swift code?
3. if not received by mistake of account details, will the fund will be returned to our adsense account ?

harish said...

what is the swift code of HDFC bank and also how many days it take in crediting?

Krishna S said...

How long it takes to Google to send wire transfer
After Google sends, how long bank will take to deposit into our account in INR

Hunky said...

How long does it take ??

My payment has been issued on 22nd of this month and today is 29th but my account still doesn't reflect any payment !!!

Danish said...

Receive adsence payyment

how to receive payment by wire transfer

step to recive paypal in India

receive Adsense payment in INDIA by bank account

Unknown said...

Which is best services
Icici. Or. SBI

Joyful Thiek said...

So far, ICICI has been the best for me. HDFC takes longer times than ICICI.

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