Tuesday, January 23, 2024

Amazon Ads Vs Google Ads

Right now, I am exploring various ways to sell my books. As of now, I am running Google ads without much success. So, I am looking for some better ads. I asked Bard to compare Amazon ads and Google ads. Find below Bard's response.

Both Amazon Ads and Google Ads have their pros and cons for advertising ebooks, and the best choice depends on your specific goals and target audience. Here's a breakdown to help you decide:

Amazon Ads:


  • High conversion rates: Users on Amazon are actively searching for products to buy, leading to potentially higher conversion rates compared to Google Ads.
  • Targeted audience: You can target users based on their browsing history and past purchases, making it easier to reach readers interested in similar ebooks.
  • Product-specific ad formats: Sponsored Products and Sponsored Brands are designed specifically for promoting products on Amazon, allowing you to showcase your ebook alongside relevant searches and competitor listings.
  • Detailed performance metrics: Amazon provides comprehensive data on your ad performance, helping you optimize your campaigns for better results.


  • Higher cost per click (CPC): Advertising on Amazon can be more expensive than Google Ads, especially for competitive keywords.
  • Limited reach: You're primarily targeting users within the Amazon ecosystem, potentially missing out on readers searching elsewhere.
  • Focus on sales: Amazon Ads are geared towards immediate purchases, which might not be ideal if you want to build brand awareness or capture leads.

Google Ads:


  • Wider reach: Google Ads allows you to reach users across the web, not just on Amazon, potentially exposing your ebook to a broader audience.
  • Variety of ad formats: You can choose from text, image, and video ads to tailor your message to different audiences and platforms.
  • Brand building: Google Ads can be effective for building brand awareness and driving traffic to your website or landing page, where you can capture leads and nurture potential buyers.
  • More affordable: Google Ads can be more cost-effective than Amazon Ads, especially for less competitive keywords.


  • Lower conversion rates: Users searching on Google might be in the earlier stages of the buying journey, leading to potentially lower conversion rates compared to Amazon.
  • Broader targeting: Targeting the right audience can be more challenging on Google Ads, requiring careful keyword selection and campaign optimization.
  • Competition: Google Ads is a highly competitive platform, especially for popular book genres.


  • For immediate sales and reaching targeted readers within the Amazon ecosystem, Amazon Ads might be the better choice.
  • For building brand awareness, reaching a wider audience, and potentially attracting leads, Google Ads could be more effective.

Ultimately, the best way to decide is to experiment with both platforms and see what works best for your specific ebook and goals. Track your campaign performance closely and adjust your strategies based on the results.

Here are some additional tips for advertising your ebooks:

  • Use high-quality book covers and compelling ad copy.
  • Highlight your ebook's unique selling points and target relevant keywords.
  • Offer promotions and discounts to attract buyers.
  • Run retargeting campaigns to reach users who have shown interest in your ebook.
  • Consider using a combination of Amazon Ads and Google Ads for a more comprehensive marketing strategy.
Share your experience of running ads for promoting your books through the comment section.

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