Wednesday, May 26, 2010

Google Analytics Opt-out Browser Add-on to protect privacy

Google has released Google Analytics Opt-out Browser Add-on for allowing the website visitors to prevent the Google Analytic from collecting their browsing details.

The beta version of the opt-out is available for Internet Explorer, Firefox, and Chrome.

We can download it from here.

Recently FaceBook is facing privacy related issues. This may the reason behind Google's this decision for allowing the users to disable the Google Analytics.

Since this add-on won't stop any other analytics tools, web masters can choose any other tools to get the complete traffic details.

And, if many users start using this add-on the data collected by Google Analytics will become useless as it will represent only some part of the actual traffic data.

So, it will affect the Google Analytic growth.

Share thro' comments if you know any other reason for this decision from Google.

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