Wednesday, November 17, 2010

Google enters into Fashion e-commerce

Search Giant Google has entered into e-commerce also.

It has launched a fashion e-commerce site by aiming to become  first stop for online shoppers of apparel and accessories.

Google official blog is explaining the need for such a site as below,

The way we shop for fashion is different from how we buy cameras—especially online. With fashion, reviews and specs are less important; fashion shopping is about discovering something that fits your taste and feels right. The web works well for buying cameras and other hard goods but for soft goods, such as clothing and accessories, it’s not the same as shopping in a store.
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
This new portal uses human curators, visual recognition and machine learning technology to recommend items to shoppers. doesn't sell the items  but directs shoppers to sites where they can be purchased. (i-e It will be acting as search engine for Fashion items)

Google's machine-learning algorithms are tuned by teachings of fashion experts and celebrities.

And, Google is working on to direct users of Google search engine to when they search for fashion items.

Shoppers of will be able to browse for items a particular expert has selected, as well as any other goods that Google's algorithms thinks are similar in some way. is similar to, the visual search site founded by Mr. Munjal Shah for shoppers of apparel and other soft goods.

Google acquired the site in August for about $100 million and Mr. Shah is now Google product Manager.
Fashion 101: A Crash Course in Clothing is having many  featuers such as Advanced search filters (Filter by genre, silhouette, pattern, color families and sizes), Visual search and matching suggestion feaure.

Currently is only available in the U.S. and only for women's fashion, but is expected to expand in the future.

Online fashion market is growing  rapidly. Currenlty Amazon and eBay are dominating this market. is growing very rapidly. People have started using Amazon for searching products. It will affect Google's core business "search". That's why  Google has entered in to the e-commerce.

How do you see this step of Google? Are you thinking that this is the first step for the entry of Google into e-commerce? Or just seeing as Google extending its Search into fashion products? You can share your comments.

Since Christmas Sales has started, the corporates  are taking steps to increase the revenue from  the Christmas sales.

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